Digital transformation, a.k.a. digitization or digitalization, is the transformation of people, process, and technology to fully leverage the changes and opportunities of digital technologies. For B2B technology firms, this has huge implications for the creation, delivery, and support of hardware and software. In this panel discussion, we will hear from pacesetter TSIA member companies about the potential for digital transformation, early success stories, and challenges from a variety of perspectives across the enterprise. Digital focus areas will include: • Use cases for virtual/merged/augmented reality in service operations. • Innovative examples of advanced artificial intelligence for determining account health, digital engagement channels for support, and the potential for attended and unattended robotic process automation (RPA). • How the digital requirements of customers are forcing change to the product management and development cycles. Panelists: John Ragsdale, TSIA; Karolin DiCristina, TSIA; Krishna Raj Raja, SupportLogic; Ashok Gunasekaran, Informatica; Elizabeth Tsui, Blue Prism